I heard the worst commercial I’ve ever heard on the radio this afternoon. The thing that made it so terrible was the fact that it was clearly written by someone who knew something about marketing, just not very much. It went approximately like this:
Do you know what the longest book in the Library of Congress is? I’ll tell you in just a moment, but first, I want to tell you about our 2008 cars and trucks… [insert 25 seconds of talking about some brand of cars] …Still wondering what that book is? It’s John James Audobon’s Birds of North America.
Yes, starting with a curiosity lead did grab my attention. But I tuned out the moment he segued into a completely unrelated topic.
I don’t even remember what brand of car was being advertised. I’m pretty sure it was GM, and I remember at one point the announcer said, “I’m not going to DODGE the issue of high gas prices,” which may have been a pun if he was advertising for Dodge. But I sort of think it might have been a local Chevrolet dealership.
But I did tune back in when he started talking about the book again, which is apparently 39 inches thick. That’s a big book. Cool fact.
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How many radio commercials have you heard in your entire life? How many of those have made you stop and think long enough about them to write a blog post? That’s exactly why the commercial you described is brilliant.
By the way, the next time you hear it, you’ll listen more carefully and remember exactly what kind of car they’re advertising.