≡ Menu
Niels Hoven

How your cell phone provider could screw you by making you happy

A bunch of my friends just got new iPhones, and one of the perks of switching to a new cell phone provider is that you can change the number of minutes/megabytes/etc in your voice/data/whatever plan anytime within the first 30 days with no penalty.

That’s weak sauce. Here’s the strong stuff.

If I were a cell phone provider, every one of my customers would get unlimited minutes and data for the first month anytime they bought a new cell phone from me. Currently, I’ve got a pretty conservative cell plan and mostly only call during my cheap nights and weekend minutes. I don’t even have internet. But if I spent a month with unlimited daytime minutes and internet access, I’m sure that within 30 days I wouldn’t be able to imagine returning to my current conservative plan.

Give me one month of complete cell phone freedom and you could probably hook me for a plan that costs double my current one. And I bet there’s a lot of people in my same boat.

Comments on this entry are closed.

  • I agree! That’d be a great promotional offer!